Limited Edition Throwback packaging! Ruffles have Ridges. Back in the day, chips were flat, and that was boring. So we made a chip that zigged and zagged and we shared it with the world. The OG of ridges. Now we’re celebrating with our OG bag the original look but with the same crunchy, ridged taste you love. You’re welcome. fritolay.com. Questions or Comments? 1-800-352-4477 weekdays 9:00am to 4:30pm CT email or chat at fritolay.com.