33% More. With active fruit concentrates. 3X Stronger hair. Boosts your energies while strengthening your hair with White Rain Fruit Fortifying Shampoo. The uplifting fruit concentrate, containing White Rain's own revitalizing complex of vitamins, fruit extracts and minerals, naturally bolsters shine and helps protect hair against splitting and breakage. The sweet and zesty fragrance of grapefruit and orange will reconnect the mind and spirit and fortify your hair with each use. This product has not been tested on animals. Made in U.S.A.