Longer lasting gray coverage. Lasts thru 24 shampoos. Gentle, no ammonia formula. New Lasting Color Conditioning Color Creme has improved gray coverage, better conditioning and is even easier to apply. Improved gray coverage: New lasting color envelops each hair strand to gently wash away gray and provides even better gray coverage. Gentle no ammonia formula doesn't lighten - just brings back your own beautiful color. Longer lasting gray coverage - lasts up to 6 weeks. Better conditioning: New Lasting Color has even better conditioning, with a new moisture rich after conditioner that leaves hair soft and silky - better conditioned than before you colored it. Drip-free color creme: New lasting color gently penetrates hair for easier application - not runny or drippy. New conditioning color creme: thick no-drip Lasting Color Conditioning Color Creme is quick and easy to use. And its new formula is even more gentle.